Food Justice is a movement that supports the idea that healthy food is a human right. We believe that the idea of food justice should be more widely known, and we wanted to come up with a way to share the ideas and principles of food justice. Raising awareness is our goal.
FULL PLATE is our solution for spreading information about food justice. Our informational video breaks down the facts and statistics in a visual way. Our website is a container for sources of information and examples of organizations that are paving the way for food justice.
This project was completed as a group assignment by UMSL students KD Kimbrell, Taylor Becherer, and Chris Dudley for the class 'Advanced Problems in Graphic Design 2.'
LOGO BY KD KIMBRELL
The concept for our logo leans into the idea that a plate is overfilling with typography. The letterforms mimic 1960s-70s informational typography(think Schoolhouse Rock) as a way to make our mark and mission more approachable and to plant the idea in our audience that they will learn something from their interaction with
FULL PLATE.
FULL PLATE.
IDENTITY BY KD KIMBRELL, TAYLOR BECHERER, & CHRIS DUDLEY
For our typeface choices and color palette, we wanted an inviting and approachable identity. Our colors
were selected with the idea in mind that a healthy, nutritious plate is a colorful one, and we wanted our colors
to reflect that.
were selected with the idea in mind that a healthy, nutritious plate is a colorful one, and we wanted our colors
to reflect that.
ILLUSTRATIONS BY KD KIMBRELL AND TAYLOR BECHERER
Our illustrations follow a rounded and simple rule. This allows us to keep with our theme of approachability. The simple illustrations also were useful for building out the informational video in After Effects.
STORYBOARD BY KD KIMBRELL, TAYLOR BECHERER, & CHRIS DUDLEY
INFORMATIONAL VIDEO BY CHRIS DUDLEY
Duration: 2:32 seconds
GIFS BY CHRIS DUDLEY
WEBSITE BY KD KIMBRELL
MERCH BY TAYLOR BECHERER
PROCESS
